About APL

At Piece Label was born 2014 in Perth, Western Australia. The remote location of Perth allows for designer and founder Natalie Dean to become immersed in a world of unrefined beauty whilst also being sparked by the blooming of a young and emerging city.

We believe in slow fashion for the conscious minded individual. We produced 25% of our collections in remnant (vintage/dead stock) fabrics sourced in bustling market places that support small business and communities, 25% is cut from synthetics including rayon and viscose, the remaining 50% of our collection comprises of natural fibers such as cotton, linen and silk. Our patterns are designed and cut to create minimal wastage producing garments that are kind to the environment and affordable for our wide audience.

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